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Gannett Digital updates current projects


Gannettoid.com | news@gannettoid.com | Posted: Oct. 07, 2009 • Morning report


Jeff Book, the director of deployment for Gannett Digital, issued a memo Monday updating publishers and others on the status of project in the division's project portfolio.

Each project listed includes a summary, a list of project directors and information on the level of effort needed by individual sites, as indicated by LOE.

Projects are listed in three categories: deployment, development and planning, and a note at the end of the memo says the list can constantly change. Book also writes people may "find that projects in the planning stages never make their way into development, or take a completely different direction."

Here is the memo:

Gannett Digital Project Portfolio / October update
Book, Jeff
This message was sent with High importance.
Sent: Monday, October 05, 2009 12:48 PM
To: Publishers/Newspaper Operating Unit Heads (USCP Only); Editors of Gannett Daily Newspapers; Editors2 of Gannett Daily Newspapers; Advertising Executives; Broadcast General Managers; Broadcast News Directors; Broadcast General Sales Managers; Broadcast Digital Sales Executives; Broadcast Web Team; GannettOnlineList
Cc: GCI C1 Staff; GMTI Customer Support; Legler, Phil; Martin, Stacey; Peragallo, Wayne; Genovese, Gasper; Bolger, Bill; Morneau, Mark

Gannett Digital Project Portfolio – last updated on October 5, 2009, by Jeff Book

The projects listed below represent what is currently in the Gannett Digital project portfolio that will impact our local business units. Projects are broken up into three phases: Planning, Development and Deployment. As a local business unit you will want to make sure you are executing on the projects currently in deployment, while keeping an eye on those projects currently in development. Projects in the planning stages are a long way from being implemented, so this list provides the best long term view of what to expect from Gannett Digital.

Deployment

Content Infrastructure / GO4 Faster
Business Owner: Jon Burns / Project Manager(s): Michael Doheny & Jenna Warren
Description: GO4 Faster will enhance the overall user experience and reduce perceived download time on the GO4 sites.
(Local LOE: High / Departments impacted: Information Center, Digital)

Content Licensing and Syndication / BurrellsLuce
Business Owner: Saira Stahl / Project Manager: Jenna Warren    
Description: BurrellsLuce is a project designed to accommodate the TearSheet .pdf's to a company that's already utilizing scanned content, in order to realize a $100k/year income based on work that's already done.
(Local LOE: Low)

Mobile / Mobile enhancements
Business Owner: Emil Morrow / Project Manager: Jeff Book    
Description: Gannett signed an agreement with traffic.com to provide mobile traffic pages for markets in metropolitan areas.
(Local LOE: Low)

Development

Content Infrastructure / Site Search Redesign
Business Owner: Kevin Poortinga / Project Manager: Luz Long
Description: Site Search Technical assessment of site search capabilties coupled with a redesign of the site search UI.
(Local LOE: Medium)

Local Sales Strategy & Optimization/Business Directories
Business Owner: Lisa Beck / Project Manager: Luz Long
Description: Redevelopment of the business directories solution.
(Local LOE: High / Departments impacted: Advertising, Digital)

Local Sales Strategy & Optimization / Deals
Business Owner: Lisa Beck / Project Manager: Stephanie Cavanagh
Description: Designing a deals section that brings local coupons, national coupons and the circular central sections together for ease of use by consumers.
(Local LOE: Low)

Moms Enhancements / Phase II - MLM Enhancements
Business Owner: Sarah Eppler / Project Manager(s): Luz Long & Laurie Pollak
Description: Momslikeme number of Enhancements to help grow Moms network.
(Local LOE: Low)

Search Engine Optimization / Canonicalization - Homepage
Business Owner: Marcie Baetcke / Project Manager: Mark Melnick
Description: Eliminate link equity splits between the four main urls generated by Saxotech by redirecting all urls to www..com
(Local LOE: Low)

Search Engine Optimization / HTML/XML Sitemap & Custom 404
Business Owner: Marcie Baetcke / Project Manager: Mark Melnick
Description: Provide a spider-friendly sitemap for all markets to increase page rank and ease of navigation.
(Local LOE: Low)

Video / Brightcove
Business Owner: Kevin Poortinga / Project Manager: May Fakhouri
Description: Convert all Maven/thePlatform accounts and players to Brightcove.
(Local LOE: High / Departments impacted: Information Center, Digital)

Video / Pre-Roll Video Ads for Photo Galleries
Business Owner: Kevin Poortinga / Project Manager: Stephanie Cavanagh
Description: Add a video pre-roll ad for photo galleries.
(Local LOE: Low)

Planning

Content Infrastructure / Legacy.com
Business Owner: Kevin Poortinga / Project Manager: Jeff Book
Description: Legacy.com will be rolled out to all USCP sites in conjunction with Wave 2 ad order entry for obituaries.
(Local LOE: Medium)

Local Standards and Pluck / Pluck Abuse Reports
Business Owner: Jon Burns / Project Manager: May Fakhouri
Description: Reviewing options that allow for better publisher controls for pluck user abuse reporting.
(Local LOE: Low)

Local Standards and Pluck / User Auth - next generation
Business Owner: Jon Burns / Project Manager: May Fakhouri
Description: Next generation of user auth across the company websites.
(Local LOE: Low)

Moms Enhancements / MLM Gannett SEO Initiative
Business Owner: Sarah Eppler / Project Manager: Laurie Pollak
Description: Gannett is driving a company wide Search Engine Optimization initiative across all markets and products under its umbrella. The SEO team conducted an SEO audit under Momslikeme.com network and as a result of this audit it was recommended that major improvements are to be made to the site to help drive traffic and meet the companies SEO necessary standards.
(Local LOE: Low)

Newsletters / Newsletter Ad Programming
Business Owner: Tim Norris / Project Manager: Dana Lang
Description: Verify all newsletters have correct ad spots programmed into newsletters so that ads all always delivered, either via local programming or national remnant.
(Local LOE: Low)

Newsletters / Newsletter E-Edition (Technavia)
Business Owner: Tim Norris / Project Manager: Dana Lang
Description: Offering e-Edition of newsletters from all markets.
(Local LOE: Low)

Newsletters / Newsletter Omniture Implementation
Business Owner: Tim Norris / Project Manager: Dana Lang
Description: Find permanent solution to URL issue with Omniture code.
(Local LOE: Low)

Search Engine Optimization / Canonicalization - Sections
Business Owner: Marcie Baetcke / Project Manager: Mark Melnick
Description: Correct section navigation issues by making all section links go to same destination. Example is a site that has a link in the header that goes to one url, while the same link in the footer goes to a different url.
(Local LOE: Medium)

Search Engine Optimization / Duplicate Content
Business Owner: Marcie Baetcke / Project Manager: Mark Melnick
Description: Reducing content to one page with links from multiple sections.
(Local LOE: Medium)

Search Engine Optimization / Searchable User Blog
Business Owner: Marcie Baetcke / Project Manager: Mark Melnick
Description: Make staff blogs searchable by spider (to increase page rank).
(Local LOE: Low)

Video / 3rd Party Ads Integrated w/LiveStream

3rd Party remnant ad network integration with LiveStream.
Business Owner: Kevin Poortinga / Project Manager: Stephanie Cavanagh 
(Local LOE: Low)


Please note: Keep in mind that there will be projects that quickly arise that need to be executed upon, but will never make this list and impact the completion of other projects. You may also find that projects in the planning stages never make their way into development, or take a completely different direction. These are factors of our rapidly changing business, and due to those plus numerous other factors, we are not providing specific date guidance as to when a project will move from development into deployment. 

Local LOE = Local level of effort


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