GANNETT NEWS
Lansing ad director says goodbye
Gannettoid.com | news@gannettoid.com | Posted: Aug. 18, 2009 • Updated Aug. 21
In a move announced Aug. 10, Lansing State Journal advertisting director Pam Jodway is leaving the company after eight years to join a regional economic development company in Lansing.
Lansing publisher Brian Priester first shared the news in a brief memo to employees at the paper, saying Jodway served, "first in the role of marketing director and for the last four years as advertising director."
Jodway sent a note out to numerous people in the company Monday with the subject, "Goodbye and thank you."
In it, Jodway said she is returning to her marketing roots and, "I am both excited and saddened to be making this change, but I believe that we excel best when we embrace our passions and marketing is indeed what generates the 'fire in the belly' for me."
Goodbye note to LSJ employees:
From: Jodway, Pam
Sent: Friday, August 21, 2009 3:55 PM
To: Lansing-All
Subject: Goodbye, LSJ Media team
Well folks, parting is such sweet sorrow, and I am genuinely sad today to say “goodbye” to my LSJ friends. I have truly been blessed to have served this company for 8+ years. We’ve had highs and lows, wins and losses, opportunities and threats, good days and challenging days. And at the end of all of it, we still remain standing, and standing strong. It takes a team to achieve greatness, and the LSJ team is one heck of a team. As I told the advertising team when I spoke to them a few weeks ago, remember to always stay true to the mission this company serves — it is a very, very important one! The LSJ IS the valued voice of the community, a role no one else comes close to filling.
I wish each and every one of you the very best, professionally and personally. And, I’m just around the corner at the Stadium District. There’s a wonderful coffee shop on the corner…stop by anytime to say “hi” — the coffee is on me!
Cheers.
Pam
Goodbye note to executives:
Goodbye and thank you
Pam Jodway
Sent: Monday, August 17, 2009 11:52 PM
To: (long list of names removed)
Friends,
I wanted to let you know that my last day with the company is this Friday, August 21. I am leaving to return to my marketing roots as the Vice President of Marketing for Leap, Incorporated (Lansing Economic Area Partnership), a regional economic development company whose mission is to market the assets of the region both locally and abroad with the goal of strategic growth for the community. Who says Michigan doesn’t have a bright future J.
I wanted to express my gratitude to each of you for your friendship, support, ideas and collaborations during my eight plus years with Gannett. I am both excited and saddened to be making this change, but I believe that we excel best when we embrace our passions and marketing is indeed what generates the “fire in the belly” for me.
I wish you all great success, as you continue to carry the torch forward. We do indeed represent a critical mission in our communities and I have great respect for that and for each of you. While I won’t be sitting around the table with you any longer, you can rest assured I will continue to be a strong advocate for carrying that mission forward!
Again, many thanks for the memories and the opportunity to work alongside each of you — I will treasure my time with Gannett for years to come.
Pam
Original announcement:
From: Priester, Brian
Sent: Monday, August 10, 2009 4:54 PM
To: Lansing-All; LCN-ALL
Subject: Important Announcement
It is with sadness that I announce that Advertising Director Pam Jodway is leaving LSJ Media to become Vice President of Marketing at LEAP (Lansing Economic Area Partnership). Pam has served LSJ Media for eight years — first in the role of marketing director and for the last four years as advertising director. She has made significant contributions to our success during her tenure and will be missed. I’m sure you join me in wishing Pam well in her new role. Pam’s last day with us will be Friday, August 21 so make sure you take the opportunity to stop by and wish her well personally.
The job posting:
August 11, 2009
Advertising Director- LSJ Media, Lansing, MICirculation 53,671 Daily, 72,884 Sunday
Digital Audience: 6 million page views per month, 450,000 unique visitors per month
LSJ Media. seeks an innovative and experienced advertising director who will be responsible for leading, developing and implementing advertising strategies and tactics for LSJ Media to ensure advertising revenue and market share growth in the core newspaper, other print products, digital products and other new sales and marketing opportunities. Position is also responsible for overseeing the Michigan Group Majors/National Sales Team and Classified Sales Center, including LSJ Media, Port Huron Times Herald and the Battle Creek Enquirer. The director must possess strong leadership skills and will play an important part in the development and implementation of advertising rate structures, as well as company-wide initiatives and serves as an integral member of the Newspaper’s Operating Committee. The director will have a proven record of accomplishment in team development, staff motivation and putting the newspaper’s core values into action.
Responsibilities:
Directs advertising sales functions across all product lines, including retail, classified, national, preprints, non-daily and online
Directs staff in selling audience based solutions, utilizing our powerful portfolio of products to drive results for our advertisers.
Provides leadership and direction for the Michigan Group Majors/National Sales Team and the Regional Classified Sales Center, including LSJ Media, Port Huron Times Herald and Battle Creek Enquirer.
Analyzes marketplace and competition across markets to determine most effective pricing and sales strategies.
Develops strategies to maximize sales resources and optimize revenue development including multi-platform product positioning and pricing for clients of all sizes.
Trains, motivates, recruits, and develops energetic, creative and committed sales staff.
Works with major advertisers to develop successful relationships, including making sales calls.
Prepares and implements the department’s operating budget, revenue and expense plans.
Supports multi-platform, new media and marketing initiatives.
Key leader on LSJ media operating committee and in community.
Qualifications:
Bachelor’s degree or five years comparable experience
Excellent organizational and analytical skills
Proficient PC skills including Microsoft Excel and Word
Strong ethical standards and integrity are a must
Demonstrated innovative, leadership, communication, and staff development skills.For further information, contact: Virgil Smith
Vice President/Talent Management
Gannett Corporate Human Resources
McLean, VA
jobadvances@gannett.com
Keeping an eye on Gannett news
• Contact us at news@gannettoid.com. Find more news on our Gannett news forum, at Gannettoid News, Gannettoid Links and Google News. Make Gannettoid your homepage or bookmark this site.